High-Ticket Sales Calls
Learn the complete sales call system for course creators — from booking to closing — including call frameworks, objection handling, and when to hire help.
What You’ll Learn
For courses priced above $1,250, adding a personal sales call to your funnel can increase conversions by 3-5x compared to self-serve checkout. A skilled call turns a browsing prospect into a committed student — because they feel heard, their objections are addressed, and their specific situation is mapped to your program.
But most course creators hate selling. They feel pushy, awkward, or unsure what to say. This course fixes that.
You will learn a complete sales call system built for course creators:
- When to offer sales calls — the price thresholds that make calls worth your time
- The booking funnel — application pages, confirmation sequences, and show-up optimization
- The call framework — rapport, discovery, pitch, and close in 30-45 minutes
- Objection handling — price, timing, spouse objections, and “I need to think about it”
- Post-call follow-up — email sequences that close the prospects who did not buy on the call
- Scaling with help — when to hire a closer, training from recorded calls, and commission structures
Who This Is For
Course creators selling (or planning to sell) a course priced at $1,250 or above. If you are considering adding personal sales calls to your funnel, or if you are already doing calls but struggling to close, this course gives you the framework and the language.
This is not a general sales course. Every example, script, and framework is specific to selling online courses and coaching programs.
Prerequisites
This course assumes you have a course to sell and understand the basics of online marketing. For best results, complete these first:
- Write Your Sales Page — your sales call pitch builds on your sales page offer
- Sell Your Course on Autopilot — calls sit inside a funnel; understanding the full system helps
- Launch Your Course — sales calls are a conversion mechanism; knowing how launches work gives context
Getting Started
The Booking System
The Call Framework
The Call Structure
The complete framework for a 30-45 minute sales call — from opening to close.
Building Rapport in the First Two Minutes
The first 120 seconds set the tone for the entire call — here is how to make them count.
The Discovery Phase
The most important part of the call — asking the right questions and actually listening to the answers.
The Pitch
How to present your course as the obvious solution — by mapping it directly to what they told you.
Objections & Closing
Handling Objections
How to handle the five most common objections without being pushy or defensive.
The Spouse and Partner Objection
How to help prospects navigate the most common relationship-based objection without being manipulative.
Closing Techniques
How to ask for the sale — including the power of silence, the assumptive close, and knowing when to walk away.
Post-Call Follow-Up
The email sequence that closes prospects who did not buy on the call — because most sales happen in the follow-up.