Launch Your Course (Even With a Small List)
The concentrated selling period that turns your course from 'available' into 'enrolling.' Three launch models, the 11-day timeline, the email sequence, and the debrief that makes every launch better.
You’ve built the course. Written the sales page. Grown your email list. Now comes the moment that separates course creators from course dreamers: the launch.
A launch is a concentrated selling period. For 7–14 days, you make your course available, promote it hard, and then close the doors. This open-cart/close-cart model creates urgency, focuses your marketing energy, and gives you real data to improve from.
What you’ll walk away with:
- Three launch models and how to pick the right one for your first launch
- The 11-day open-cart/close-cart timeline
- A pre-launch runway that builds anticipation for weeks before you sell
- The launch email sequence (day by day)
- Cart-open and cart-close strategies that drive 50% of sales in the final 48 hours
- Post-launch: student onboarding, downsells, and the debrief that makes every future launch better
Who this is for:
Course creators who have a finished course (or close to finished), a sales page, and an email list of any size — even 100 people. If you’ve completed the courses on pricing, email marketing, and sales pages, you have everything you need. This course shows you how to put it all together.
What you need first:
You should have a course that’s close to finished, a working sales page, and at least a small email list. If you haven’t built those yet, start with Plan Your Course, Write Your Sales Page, and Email Marketing for Course Creators.
Before You Start
Choose Your Model
Cart Open
Cart Open Day: Make Some Noise
Day one of your launch. Announce, celebrate, give early birds a reason to act now. And don't panic if sales are slow.
The Launch Email Sequence
Your emails are the engine of the launch. Their job isn't to sell the course — it's to sell the click to your sales page. Day-by-day strategy inside.
Days 2–8: The Slog
The middle of a launch feels like crickets. Sales slow. You question everything. Here's how to survive it — and what to do to keep momentum alive.
The Last 48 Hours
Up to 50% of your total launch sales happen in the final 48 hours. Here's the countdown sequence that drives them.
Execution
Social Media During Your Launch
Your launch emails are the engine. Social media is the amplifier. Here's how to use it without burning out — including the content repurposing hack that saves hours.
What If Nobody Buys?
Every course creator has this fear. Here's how to troubleshoot a slow launch — and why it's almost never as bad as you think.
Post-Launch
After the Cart Closes
Cart close is not the end — it's the start of three workstreams: student onboarding, non-buyer follow-up, and course fulfillment.
The Launch Debrief
The debrief is what separates course creators who improve from course creators who quit. Do this within a week of cart close while the experience is fresh.
The Relaunch
You don't launch once. You launch repeatedly — each time getting better. Here's how to sell the same course again without burning your list.