Three Ways to Launch (Pick One)

Don’t try to do everything on your first launch. Pick one model. Execute it. Learn from it.

Here are your three options.

Model 1: Live Social Media Launch

You show up on your primary social platform every day for 7–14 days, teach something valuable in a post or live video, and invite people to enroll in your course before the deadline.

How it works:

• Day 1: Announce the course is open. Share the link. Set the deadline.
• Days 2–12: Show up daily with a mix of teaching content, behind-the-scenes, testimonials, and direct invites to check out the sales page
• Final 2 days: Heavy deadline messaging — “doors close Friday”

Best for: First-time launchers, lists under 500, anyone comfortable creating daily content. Lowest tech barrier — you just need a social account and something to say.

Conversion expectation: Modest. Social media reach is unpredictable. But this model builds your content muscles and gets you comfortable selling publicly.

What you need: An Instagram account, Facebook group, LinkedIn profile, or YouTube channel — pick the one where you already have the most engagement.

Model 2: Webinar Launch

You host a free live training session (60–90 minutes) that teaches real content, then transitions naturally to a course pitch at the end. Registrations → reminder emails → live event → replay → follow-up sequence.

How it works:

• 2 weeks before: Open registration for the webinar
• Week of: Send 4+ reminder emails to registrants
• Live event: Teach for 45–60 minutes, pitch for 15–20 minutes, Q&A
• After: Replay email + 3–5 follow-up emails driving to the sales page with a deadline

Best for: Courses priced $197+, anyone who teaches well live. Higher conversion rates than social-only launches — typically 10–25% of live attendees will buy.

Conversion expectation: Strong. A well-executed webinar converts better than any other launch method because attendees have already invested 60+ minutes with you. They know, like, and trust you by the end.

What you need: A webinar platform (Zoom, Demio, or GoHighLevel’s built-in tool), a registration page, a slide deck, and the willingness to teach live.

Model 3: Evergreen Launch

An automated sequence that simulates a launch for each new subscriber. Someone joins your list → they receive a pre-recorded webinar or video series → deadline funnel creates urgency → they buy or don’t.

How it works:

• New subscriber receives a triggered email sequence
• They’re invited to watch a recorded training within a specific window
• A deadline timer (via Deadline Funnel or similar) creates personalized urgency
• Follow-up emails close the sale within 3–7 days of the deadline

Best for: Courses you’ve already live-launched at least twice with profitable results. More complex to set up — requires email automation, deadline funnels, and split testing.

Conversion expectation: Lower per-person than a live launch, but it runs 24/7 without you. Volume makes up for the lower conversion rate.

What you need: Email automation (ActiveCampaign, ConvertKit, or GoHighLevel), a recorded webinar or video sales letter, and a deadline funnel tool. This is the most technically complex model.

Which One Should You Pick?

For your first launch:

• List under 500? Go with Model 1 (social media). Your audience is small enough that a webinar might feel empty. Social media lets you build energy with whatever audience you have.
• List 500+ and course is $197+? Go with Model 2 (webinar). The concentrated attention of a live event will convert better than scattered social posts.
• Tempted by Model 3? Wait. Evergreen works best when you’ve already proven your launch works live. You need to know your conversion rates, your best emails, and your common objections before you can automate anything. Do 2–3 live launches first.

Here’s something that surprises people: live webinars convert better than evergreen ones. When the audience knows you’re really there — answering questions in real time, responding to the chat — they engage more deeply. The energy is different. Skip the live experience and you leave money on the table.

One Model, One Launch

The biggest mistake first-time launchers make is trying to combine models. “I’ll do a webinar AND daily social posts AND run ads AND set up an evergreen sequence.”

No. Pick one. Master it. Add complexity in launch two.

The model you choose determines your timeline, your content plan, and your tech setup. The next lesson gives you the exact structure.