Sell on Udemy, Skillshare & Marketplaces

You built your course. Maybe you’re already selling it on a marketplace. Maybe you’re considering it.

This course covers both scenarios. You’ll learn how marketplace selling actually works, how to improve your listing, and most importantly: why marketplaces are a stepping stone, not the destination.

Every marketplace instructor hits a ceiling. Your $99 course sells for $12. You keep about $4. You can’t email your students. You can’t raise your price. You can’t upsell. The instructors who build real businesses use marketplaces for discovery and move students to their own platform where they control everything.

That’s the path this course maps out.

What you’ll walk away with:

• An honest understanding of marketplace revenue models (what you actually earn per sale)
• A marketplace-improved course listing that shows up in search
• A strategy for getting your first 50 reviews
• A plan to move marketplace students onto your own platform

Before you start: You should have at least one course built or in progress. If you don’t, start with Plan Your Course.

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What’s Inside

1. Marketplace vs. Hosted: The Fundamental Trade-Off — Their traffic vs. your control
2. Udemy Deep Dive: How It Actually Works — Pricing reality, revenue share, and the $99+ strategy
3. Skillshare: The Per-Minute Royalty Model — When per-minute pay works and when it doesn’t
4. Beyond Udemy and Skillshare — Domestika, CreativeLive, Coursera, and more
5. Using Marketplace Insights to Pick Winning Topics — Data-driven topic validation
6. improve Your Title, Subtitle, and Description — Marketplace SEO that gets you found
7. Course Image and Preview Video That Convert — The course card that makes students click
8. Getting Your First 50 Reviews — The critical mass that triggers organic discovery
9. The Marketplace Funnel: Their Students → Your List — Moving marketplace students into your ecosystem
10. Multi-Platform Strategy — Same course, multiple platforms
11. The Marketplace Ceiling (And How to Break Through) — Why every marketplace instructor plateaus and what to build instead
12. Marketplace Analytics: Track What’s Working — Revenue reports, engagement data, doubling down