Where to Run Your Challenge

You have your challenge content planned. Now you need to decide where to deliver it. This decision matters more than most people realize because your platform choice affects engagement, completion rates, and ultimately your sales.

Facebook Group

This remains the most popular choice for challenge delivery, and for good reason.

Pros:

The social proof alone can carry your challenge. When new participants join and see dozens or hundreds of others posting introductions and homework, they feel like they made the right decision. The community aspect happens naturally through comments on posts, reactions to wins, and the energy that builds over five days.

You can create dedicated threads for each day’s homework. Participants can see what others are working on, which sparks ideas and accountability. Live video works seamlessly inside the group, so you can host Q&A sessions or daily check-ins without anyone leaving the platform.

Cons:

People do not check Facebook groups regularly. They might join your challenge with enthusiasm, then miss half your content because they never see your posts in their feed. The algorithm controls visibility, and group notification settings vary wildly between users.

Some audiences actively avoid Facebook. Professionals, younger demographics, and privacy-conscious prospects may resist joining yet another group.

GoHighLevel Communities

GoHighLevel offers a community feature built directly into their all-in-one platform.

Pros:

Everything lives in one ecosystem. Your challenge emails, funnels, course hosting, and community all connect. When someone registers for your challenge, they can automatically get community access without a separate login. The professional feel rivals Slack or Discord, which appeals to business audiences.

Your data stays yours. You are not subject to Facebook’s algorithm changes or policy updates.

Cons:

The network effect is smaller than Facebook. People are not already checking GoHighLevel communities throughout the day like they check social media. You will need to drive more traffic to the community through email reminders.

Email-Only

The simplest approach. You write five emails, schedule them, and deliver your entire challenge through an inbox.

Pros:

Zero platform dependency. No groups to moderate, no community features to configure, no third-party algorithms to fight. People check email daily, often multiple times. Your content lands directly where they are already looking.

You own the list completely. Every participant is now on your email list, giving you a direct communication channel for your offer and future promotions.

Cons:

No community means no social proof. Participants cannot see what others are doing, which removes a powerful motivational factor. Engagement drops because people cannot ask questions publicly or celebrate wins with peers. The experience feels more like an email sequence than an event.

Your Own Website or Course Platform

Hosting daily content on platforms like Teachable, Kajabi, or similar course tools.

Pros:

Professional delivery every time. Videos load cleanly, text formats properly, and you control the entire visual experience. Lessons can be marked complete, giving participants a sense of progress.

Cons:

No community engagement unless you add a separate tool. Without the social element, your challenge feels like a mini-course rather than a live event. That changes the energy and urgency. Completion rates often drop because there is no peer accountability.

The Hybrid Approach

Most successful challenge creators do not choose just one option. They combine platforms to play to each strength.

The most common combination is email plus Facebook Group. Email delivers the daily content reliably. The group creates community, social proof, and engagement. Participants get your lessons in their inbox, then head to the group to discuss and post homework.

Another solid combination is GoHighLevel emails with GoHighLevel Communities. Same principle, but everything stays inside one platform.

How to Choose

Stop overthinking the platform. Ask one question: Where does your audience already hang out?

If your ideal customers spend time on Facebook and are comfortable in groups, use a Facebook Group. If you are targeting professionals who live in email and avoid social media, go email-only. If your audience is tech-savvy business owners who appreciate integrated systems, GoHighLevel Communities makes sense.

Match their behavior. Do not force your audience into a platform they resist.

The content matters more than the container. A well-run email challenge will outperform a poorly managed Facebook group every time. Choose the option you can execute consistently, then focus on delivering value.