Get Found: SEO, AI Search & Content Strategy
The complete SEO course for course creators — from keyword research and topic clusters to llms.txt and AI citation optimization. Learn to rank in Google AND get cited by ChatGPT, Claude, and Gemini.
What You’ll Learn
SEO isn’t just about Google anymore. In 2026, over half of all Google searches show AI-generated answers — and AI models like ChatGPT, Claude, and Gemini cite their sources. This course teaches you to get found in both worlds: traditional search rankings AND AI citation.
You’ll discover:
- Why a blog is your course’s most valuable long-term traffic asset
- How to do keyword research that finds terms your students actually search for
- The topic cluster model: how to build topical authority around your course
- On-page SEO: titles, headers, meta descriptions, and internal linking
- AI Search Optimization: how LLMs find and cite content (and how to be that source)
- The
llms.txtfile — your AI-specific sitemap - Schema markup for course websites (Course, FAQPage, HowTo)
- How to write content that AI models recommend
- Link building without being sleazy
- Measuring success with Google Search Console and AI visibility tracking
Who This Is For
Course creators who want organic traffic that compounds over time. If you’re tired of social media’s 48-hour content lifespan and want to build permanent discoverable assets, this course is for you.
Prerequisites
This course assumes you have a course (or are building one). For best results, complete these first:
- Copywriting for Course Creators — headline writing transfers to title tags
- YouTube for Course Creators — YouTube SEO complements blog SEO
- Content Machine — repurposing blog content across platforms
Why Search Matters
Before You Start
What you should know before diving into SEO strategy. Recommended courses, tools, and the mindset shift from social-first to search-first.
Why Search Matters for Course Creators
Before you write a single blog post, understand how search engines actually decide who ranks — and why most course creators are invisible.
Welcome to Get Found
SEO isn't just about Google anymore. AI models are answering questions directly — and citing sources. Here's how to get found in both worlds.
Keyword Research & Content Planning
Keyword Research: Find What People Actually Search For
Stop guessing what to write about. Here's how to find the exact phrases your potential students are typing into Google — and how to prioritize them.
Topic Clusters: Build Your Content Empire
Random blog posts don't rank. Topic clusters do. Here's how to organize your content into pillar pages and supporting articles that establish topical authority.
Search Intent: Match What People Actually Want
You can rank #1 and get zero clicks if your content doesn't match the searcher's intent. Here's how to align your content with what people actually want to find.
On-Page SEO
On-Page SEO: The Elements You Control
Title tags, meta descriptions, headings, and URL structure — these on-page elements directly influence whether your content ranks. Here's how to optimize each one.
Internal Linking: The Hidden SEO Superpower
Internal links distribute authority across your site and guide visitors toward your course. Here's the hub-and-spoke model that makes internal linking work.
AI Search & LLM Optimization
Why AI Search Is the New SEO
50%+ of Google searches now show AI Overviews. ChatGPT, Claude, and Gemini cite sources directly. Here's why AI search changes everything for course creators.
How LLMs Find and Recommend Content
AI models don't search the web like Google. They process training data and retrieve documents in real time. Here's how the retrieval pipeline works — and how to be in it.
The llms.txt File: Your AI-Specific Sitemap
llms.txt is a markdown file that tells AI models about your site. Think of it as robots.txt for the AI era. Here's how to create one for your course site.
Schema Markup for Course Websites
Structured data tells search engines and AI models exactly what your content means. Here are the schema types every course creator needs.
Structured Data for AI Search
Beyond traditional schema — advanced structured data strategies that help AI models understand, cite, and recommend your content accurately.
AI-Powered Content & Measurement
Writing Content That AI Models Love to Cite
Some content gets cited by LLMs constantly. Other content, equally good, gets ignored. Here are the writing patterns that make AI systems reach for your work.
Using AI for Keyword Research and Content Planning
AI tools can find keyword gaps, generate topic clusters, and predict what your audience is searching for. Here's how to use AI as your SEO research assistant.
Link Building for Course Creators
Backlinks remain one of the strongest ranking signals. Here are link building strategies that actually work for education-focused websites — no spam required.
Measuring Your Search Success
What gets measured gets improved. Here's how to track both traditional SEO performance and your growing presence in AI search results.