Welcome to Get Found

Here’s what changed in search while most course creators weren’t paying attention.

For years, “SEO” meant one thing: get your page to rank #1 on Google. Write good content, build some links, optimize your titles, and wait.

That world still exists. But in 2026, there’s a second search landscape that matters just as much: AI models answering questions directly.

When someone asks ChatGPT “What’s the best course platform for beginners?” — that AI is pulling information from somewhere. It’s reading blog posts, watching YouTube transcripts, and scanning structured data. And when it cites a source, that source gets high-trust referral traffic from someone who was literally just handed a recommendation by an AI they trust.

This course covers both worlds. Traditional SEO for Google rankings. And the new discipline of GEO — Generative Engine Optimization — getting your content cited by AI models.

The Three Search Channels

1. Traditional Google Search — Someone types a query, Google returns ten blue links. Still the biggest traffic driver for most websites.

2. Google AI Overviews — Google now generates AI summaries at the top of search results for over half of all queries. Your content can appear in these summaries as a cited source.

3. Direct LLM Queries — People asking ChatGPT, Claude, or Gemini directly. These models cite sources, and those citations drive highly-qualified traffic.

Most SEO courses cover only channel #1. This course covers all three.

Why Search Beats Social Media for Course Creators

Every argument from the YouTube course about compounding traffic applies double to blog content.

A social media post has a 48-hour shelf life. A blog post can rank in Google and get cited by AI models for years. Every article you publish is a permanent asset that compounds over time.

The course creator who publishes two blog posts per week for a year has 100 permanent assets driving traffic, building authority, and feeding their email list. The one who only posts on Instagram has… a bunch of expired Reels.

What This Course Covers

We’ll walk through:

• Keyword research — finding what your students actually search for
• Topic clusters — building topical authority around your course topic
• On-page SEO — titles, headers, meta descriptions, internal linking
• AI search optimization — how LLMs find content, llms.txt, schema markup
• Writing for AI citation — the characteristics of content that AI models recommend
• Link building — earning backlinks without being sleazy
• Measurement — Google Search Console, analytics, and AI visibility tracking

What This Course Doesn’t Cover

This isn’t a technical SEO course. We won’t cover server-side rendering, Core Web Vitals optimization, or crawl budget management. If you need that level of technical detail, hire an SEO consultant.

This is a practical SEO course for course creators who want to build discoverable content assets that drive course sales for years.

Let’s build your search engine.