Before You Start

Recommended Courses

• Plan Your Course — you need to know who you’re writing to
• Choose Your Course Format — your format affects your copy (email course copy ≠ sales page copy)

What You Should Already Know

• Who your audience is and what they struggle with
• No prior copywriting experience needed — we start from scratch

If You’re Jumping Around

Copywriting is a skill you can learn independently, but it’s way easier when you know exactly who you’re writing for and what format you’re selling. If you haven’t nailed those down yet, you can still learn the principles here and apply them later.