Before You Start

Recommended Courses

• Copywriting for Course Creators — email IS copywriting; the skills transfer directly
• Pick Your Platform — your platform determines which email tools integrate

What You Should Already Know

• Basic writing skills (you don’t need to be a pro, just comfortable writing)
• The copywriting fundamentals from the recommended course

If You’re Jumping Around

Email marketing without copywriting basics is like cooking without knowing your ingredients. You can figure it out, but it’s harder. If you’re already comfortable writing persuasive copy, jump in. Otherwise, grab the copywriting course first.