Before You Start

Recommended Courses

• Email Marketing for Course Creators — ads drive traffic to your lead magnet, and email converts them to buyers
• Write Your Sales Page — your ad funnel ends at your sales page; it needs to convert
• Copywriting for Course Creators — ad copy uses the same persuasion principles as sales copy
• Sell Your Course on Autopilot — evergreen funnels pair perfectly with paid ads

What You Should Already Know

• Your course is built (or close to it) and you have a working sales page
• You have a lead magnet or free resource to offer in exchange for email addresses
• You understand basic copywriting: headlines, hooks, calls to action
• You have an email sequence set up to nurture new subscribers toward buying
• You’ve made at least a few sales organically (this proves your offer converts)

If You’re Jumping Around

If you don’t have a sales page or email sequence yet, start with those courses first. Running ads without a converting funnel is the fastest way to burn money. If you’re planning ahead, you’ll learn the framework here, but the real magic happens when you have a proven offer to amplify.