Your Price Is Probably Wrong

Pick a number. The amount you think your course should cost. Got it?

Now double it.

That uncomfortable feeling in your stomach? That’s the feeling of a price that might actually be right.

Most new course creators price their course between $27 and $97. They pick these numbers because they feel safe. Because “nobody will pay more.” Because “my audience can’t afford it.” Because “I’m just starting out.”

All of those reasons are about the creator’s fear, not the student’s willingness to pay.

The Pricing Gap

There’s a gap between what your course is worth and what you feel comfortable charging. That gap is where most of your potential revenue disappears.

Consider this: a student who takes your course and applies what they learn might save months of trial and error. They might earn thousands of dollars they wouldn’t have earned otherwise. They might launch a course, build a business, or solve a problem that’s been holding them back for years.

What is that worth?

If you teach someone to launch a course that earns $5,000 in its first month, is that worth $97? $297? $997?

The answer depends on the outcome, not the number of videos you recorded.

What This Course Covers

We’ll work through pricing step by step:

• Why you undercharge — the four mental traps and how to escape them
• How to calculate your price — three methods you’ll combine to find the right number
• Which price tier fits your course — Workshop, Starter, Spotlight, or Signature
• How to offer tiers and payment plans — without leaving money on the table
• The psychology behind pricing — why higher prices attract better students

The Pricing Mindset

Before we dive in, internalize these three truths:

Your price is not permanent. You can change it. Launch at one price, gather data, and adjust. Nothing is carved in stone.

Your price is a signal. A $27 course says “this is a quick introduction.” A $497 course says “this is a serious investment that delivers serious results.” The price tells students what to expect before they read a single word of your sales page.

Your price reflects the outcome, not the effort. It doesn’t matter if your course took you two weeks or two years to build. It doesn’t matter if it’s 3 hours or 30 hours of content. What matters is what the student can do after completing it.

Your task: Write down the price you’re considering for your course. Put it at the top of a document. By the end of this course, you’ll either confirm that number or replace it with a better one.

---