The Four Course Price Tiers

Course pricing isn’t random. It clusters into four tiers, each with a different purpose, a different audience expectation, and a different level of commitment required from you.

Tier 1: Workshop ($27-97)

What it is: A focused, short-form course teaching one specific skill or concept. Usually 1-3 hours of content.

Best for:

• A single technique or framework (e.g., “Write Your Course Title in 60 Minutes”)
• A mini-course used as a lead magnet or low-ticket offer
• A bite-sized topic that doesn’t need a full course

Student expectation: “I’ll learn one thing quickly and apply it immediately.”

What to include: Focused video or text lessons, one worksheet or template, clear action item. No community, no coaching, no updates.

Revenue model: Volume. You need many students at this price to make meaningful revenue. Works well as an entry point that leads to a higher-priced offering.

Tier 2: Starter ($97-197)

What it is: A comprehensive course teaching a complete process. Usually 5-15 hours of content, organized into modules with supporting materials.

Best for:

• A complete beginner-to-competent journey in your topic
• A self-study course with no live component
• Your first or second course when building your brand

Student expectation: “I’ll learn everything I need to get started, at my own pace.”

What to include: Module-based lessons, worksheets or exercises for each module, quizzes, a completion certificate or milestone tracker. Optional: a community forum (not live coaching).

Revenue model: Balanced volume and margin. 100 students at $147 = $14,700. Reasonable for a first launch.

Tier 3: Spotlight ($197-497)

What it is: A premium course with significant support and materials. Usually includes some form of accountability, community, or feedback.

Best for:

• A topic where students need accountability to follow through
• A course that includes templates, swipe files, or tools students will use ongoing
• An intermediate-to-advanced course for people already working in your field

Student expectation: “I’m making a real investment. I expect quality content, real support, and actual results.”

What to include: Everything in Starter, plus: community access (Facebook group, Discord, or similar), regular Q&A sessions or group calls, detailed templates and swipe files, course updates as the field evolves.

Revenue model: Higher margin. 50 students at $397 = $19,850. More revenue with fewer students than Tier 2.

Tier 4: Signature ($497+)

What it is: Your flagship course. The most comprehensive offering you have, often with personal access to you.

Best for:

• A course that replaces working with you 1-on-1
• A topic with high financial stakes (business building, career transition, professional certification)
• A course where the outcome has clear, measurable financial value

Student expectation: “This is a significant investment. I expect a premium experience, personal support, and results that exceed what I paid.”

What to include: Everything in Spotlight, plus: personal feedback on student work (reviews, audits, critiques), live group coaching calls, a private community with high engagement, bonus modules or guest expert interviews, a completion guarantee.

Revenue model: High margin, low volume. 20 students at $997 = $19,940. You can earn a full-time income with a small number of students.

Which Tier Is Yours?

Ask yourself:

• Is this my first course? Start at Tier 2 ($97-197). You can always raise the price later.
• Does the outcome have clear financial value? If students can measure the ROI, Tier 3-4 is justified.
• Am I offering live support or feedback? If yes, you’re at Tier 3 minimum.
• Am I comfortable selling at this price? If the answer is “yes, easily,” the price is too low. If it’s “I’m nervous but I can do it,” you’re in the right range.

Your Task

Decide which tier your course fits into. Write down the tier and the price range. Then narrow it to a specific number within that range. Use your triangulated price from lesson 03 as a guide.

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