What Comes Next

You have a price. You have a tier structure. You have a payment plan. You have a discount strategy. You have the confidence to say the number out loud.

Now you need two things: people to sell to, and a page that sells them.

Immediate Next Steps

Write your offer stack. List every element of your course — modules, worksheets, templates, community access, bonuses. Assign a realistic dollar value to each. Total them up. Your price should be a fraction of the total. This goes on your sales page.

Update your sales page (or start one). Your price, your guarantee, your tier breakdown, and your offer stack all go on the sales page. If you haven’t built your sales page yet, Write Your Sales Page will walk you through it.

Announce your early bird deadline. If you’re running a launch discount, set a specific date. Put it on your sales page. Tell your email list.

Courses to Take Next

Email Marketing for Course Creators — You need an email list to sell to. This course covers list building, welcome sequences, and launch email strategies.

Write Your Sales Page — Take everything you learned in Copywriting for Course Creators and apply it to the single most important page on your site.

Quick Recap

1. Four mental traps cause undercharging: competitor comparison, time-spent, content-length, and fear
2. Perceived value is about the outcome, not the hours of content
3. Use three pricing methods: replacement cost, market research, and outcome-based
4. Course tiers: Workshop ($27-97), Starter ($97-197), Spotlight ($197-497), Signature ($497+)
5. Tiered pricing captures more revenue by serving different budgets
6. Payment plans increase conversions 20-30% — the total should exceed full-pay
7. Pick a price that’s scary but doable — you can say it with confidence
8. Higher prices attract more committed students with lower refund rates
9. Discount strategically, not constantly
10. Your launch price is a starting point — raise it as your course proves its value

Go set a price that reflects what your course is actually worth.