Welcome

Here’s a number that stops most course creators in their tracks: 10-25%.

That’s the conversion rate from attendee to buyer on a well-run webinar. Not clicks. Not leads. Actual paying customers.

Compare that to a typical sales page pulling 1-3%, and you start to see why webinars have become the conversion tool of choice for serious course creators.

I’ve spent my career in curriculum design. As a former college dean, I trained over 39,000 professionals. I know how to structure learning experiences that actually work. But I’ve never run a webinar to sell a course — so I’m not going to pretend I have secrets from my own show.

What I’ve done is the research. I’ve studied what works across hundreds of webinar funnels in the course industry. I’ve analyzed the data on conversion rates, presentation structures, and email sequences. And I’ve organized it into a system you can follow.

What This Course Covers

This is a practical course. By the end, you’ll understand:

• Why webinars convert at 5-10x the rate of sales pages
• How to choose a topic that fills seats and sets up your offer
• The presentation structure that keeps people watching until the pitch
• Email sequences that maximize both show rate and post-webinar sales
• Live vs evergreen — when to show up live and when to automate
• Platforms and analytics — the tools and numbers that matter

What This Course Is NOT

This isn’t about becoming a professional webinar host. You don’t need perfect lighting, a studio setup, or years of public speaking experience.

Research shows authenticity beats polish in most webinar contexts. Your expertise and your willingness to help matter more than your production value.

This is also not about high-pressure sales tactics. If you want to pressure people into buying, this isn’t the course for you.

This is for course creators who want to use webinars as a conversion tool — a way to help more of the right people say yes to your course through genuine teaching.

What You Need

Two things before you start:

1. A course to sell — at least outlined, ideally with a price point established
2. Basic email familiarity — you should understand what an email sequence is

Check out the “Before You Start” lesson for the full list of recommended prerequisites.

Let’s build this.