Webinar Funnels That Sell
Build a webinar funnel that converts 10-25% of attendees into buyers — from registration page to presentation structure to email sequences, live or evergreen.
What You’ll Learn
Webinars convert 10-25% of attendees into buyers. No other selling method comes close for high-ticket courses. Whether you go live or fully automated, a webinar lets you teach, build trust, and make a natural pitch to an audience that’s already engaged.
This course shows you how to build a webinar funnel from scratch — registration page, presentation structure, email sequences, and the analytics that tell you what’s working.
You’ll discover:
- Why webinars convert at 2-5x the rate of sales pages alone
- The webinar presentation structure that keeps people watching until the pitch
- Registration page psychology — making your webinar feel like an event, not a squeeze page
- The email sequences that maximize show rate (registrations mean nothing if they don’t attend)
- Live vs evergreen webinars — when to go live and when to automate
- Creating urgency without being sleazy — always-open models are valid too
- Webinar platforms compared for 2026, including built-in options
- The analytics that matter — and the funnel math to hit your revenue goals
Who This Is For
Course creators selling courses priced $297+. Webinars work at lower price points too, but they shine for premium offers where trust and demonstration matter.
Prerequisites
This course assumes you have a course to sell and understand the basics of email marketing. For best results, complete these first:
- Write Your Sales Page — your webinar offer builds on your sales page copy
- Email Marketing for Course Creators — webinar email sequences use the same principles
- Launch Your Course — understand launch mechanics before adding webinars
Getting Started
Build Your Webinar
Choosing a Webinar Topic That Fills Seats
How to craft a webinar topic that attracts the right audience and sets up your course offer as the natural next step.
The High-Converting Webinar Structure
The proven framework for webinars that teach genuinely and transition naturally into offers that sell.
The Registration Page That Gets Signups
How to design a registration page that feels like an event — not a squeeze page — and converts visitors into eager registrants.
Email Sequences
The Registration Email Sequence
The email sequence that drives 30-50% attendance rates by turning registrants into actual attendees who show up ready to buy.
The Post-Webinar Follow-Up That Closes Sales
The email sequence that turns webinar attendees into buyers — including the replay strategy that drives 30-40% of total sales.
Live vs Evergreen
Running a Live Webinar
The practical playbook for delivering a live webinar with confidence — from platform setup and slide design to handling Q&A and technical hiccups.
Evergreen Webinars: Selling While You Sleep
How to automate your best-performing webinar so it sells your course 24/7 — and the 3-stage testing approach that prevents expensive mistakes.
Creating Urgency (Without Being Sleazy)
How to use deadlines, expiring bonuses, and limited spots ethically — and why always-open is a perfectly valid model too.
Platforms & Analytics
Webinar Platforms Compared
Side-by-side comparison of webinar platforms for 2026 — live, automated, and all-in-one options for every budget.
Webinar Analytics: The Numbers That Matter
The five metrics that determine webinar success, plus the funnel math to work backward from your revenue goal to the registrations you need.
Testing and Improving Your Webinar Over Time
Your first webinar won't be your best — here's the systematic process for finding leaks, testing changes, and compounding your conversion rate over time.