Before You Start

I’ve trained over 39,000 professionals in my career, and if there’s one thing I’ve learned, it’s that preparation separates the people who execute from the people who spin their wheels. Webinars are no different.

Before you dive into building slides and writing scripts, let’s make sure you’re actually ready.

What You Need Before Starting This Course

A course to sell, or at minimum, a solid outline.

Your webinar exists to sell something. If you don’t know what that something is yet, you’re putting the cart before the horse. You don’t need every module filmed and edited, but you need to know the transformation your course delivers, roughly what’s inside it, and what you’ll charge.

Understanding of your audience.

You should know who you’re talking to before you design a presentation for them. What keeps them up at night? What have they already tried that failed? If you’ve done audience research for your sales page or email marketing, you’re ahead of the game.

Basic email familiarity.

You should understand concepts like sequences, open rates, and confirmation emails. If email marketing feels foreign to you, Email Marketing for Course Creators will get you up to speed.

Prerequisites That Will Make Your Life Easier

These aren’t hard requirements, but they’ll give you a foundation:

• Write Your Sales Page — your webinar offer builds on your sales page copy
• Email Marketing for Course Creators — webinar funnels rely heavily on email sequences
• Launch Your Course — webinars are a launch strategy; understanding launches gives you the bigger picture

How This Course Is Organized

The “Why Webinars” section gives you the reasoning and data behind why webinars outperform other selling methods. If you’re already convinced and just want the tactical how-to, you can skim this.

The “Build Your Webinar” section covers topic selection, structure, and content creation. This builds sequentially — each lesson feeds into the next.

The “Email Sequences” section covers both the reminder series before your webinar and the follow-up series after. These stand alone as reference material.

The “Live vs Evergreen” section helps you decide which model fits your situation and how to implement both ethically.

The “Platforms & Analytics” section is reference material for when you’re ready to set up your actual webinar room and track results.

A Word on Doing Things in Order

I spent years in higher education, where curriculum design is a science. There’s a reason certain concepts come before others.

That said, I’m not your dean anymore. If you want to skip to the platform comparison because that’s what excites you, go for it. Just know you might come back to the earlier lessons when things feel shaky.

The one thing I’d strongly recommend not skipping: the planning phase. Topic selection and structure are where webinars are won or lost. A poorly planned presentation can’t be patched with better software.