Before You Start

Before you dive into planning your podcast, let’s make sure you’re set up for success. This lesson covers what you need in place before recording episode one.

Recommended Courses

This course focuses on strategy, format, and using your podcast to sell courses. It doesn’t cover the technical side of recording or the broader content ecosystem.

You’ll want these first:

• Build Your Personal Brand — Positioning and authority matter. If listeners can’t figure out who you are and why they should trust you within the first 30 seconds, they’re gone.

• Record & Edit Audio/Podcast Courses — This is your technical prerequisite. Microphones, room treatment, recording software, editing, noise removal, AI voice tools, audio publishing. Get comfortable here first. Bad audio kills good content faster than any other mistake.

• Content Machine — A podcast shouldn’t exist in isolation. This course teaches you repurposing workflows so each episode feeds your blog, social posts, and email list.

What You Should Know

You don’t need to be a broadcast professional. But a few things make this course much more useful:

Basic comfort with audio recording. You should know how to hit record, save a file, and play it back without panic. The technical course above will get you there if you’re starting from zero.

Understanding of your niche and audience. Who are you talking to? What problems do they have? Podcasts with a clearly defined target listener grow faster than those trying to appeal to everyone.

A course to sell. This isn’t a course about podcasting for fun or building an ad-supported show. It’s about using a podcast as a marketing channel for your paid courses. If you don’t have a course yet — or at least a clear idea of what you’ll create — you’ll struggle with the strategy pieces.

Jumping Around

This course is structured logically, but you don’t have to follow it linearly.

The Interview Mastery section stands on its own. If you’re launching an interview show and that’s your immediate pain point, skip ahead.

The Monetization section also works independently. If you already have a podcast and just want to improve how it drives course sales, jump straight there.

That said, starting with the planning sections saves rework. Podcasters who spend time on format and structure before launching are far less likely to rebrand or restart within the first year.

Your call. I’ve trained thousands of professionals, and I’ve learned that some people need the framework first, others need to jump into the deep end. Both approaches work if you’re willing to iterate.