Build Funnels & Automations in GoHighLevel
Build lead magnet funnels, sales page funnels, webinar funnels, and launch funnels in GHL — then automate everything with visual workflows that run 24/7.
What You’ll Learn
Your course is built. Your sales page is written. Now you need a machine that turns strangers into students on autopilot.
That machine is a funnel connected to automation workflows — and GoHighLevel gives you both in one platform. (Disclosure: I earn a commission if you sign up for GoHighLevel through my link — at no extra cost to you.)
This course walks you through building five core funnels that every course creator needs, then automating the follow-up so nothing falls through the cracks.
Five Funnels You’ll Build
| Funnel | Purpose |
|---|---|
| Lead Magnet | Free resource → email capture → nurture → pitch |
| Opt-In Page | High-converting signup page with A/B testing |
| Sales Page | Long-form sales page with checkout and order bumps |
| Webinar | Registration → reminders → presentation → pitch |
| Launch | Pre-launch → cart open → countdown → cart close |
What Comes After the Funnel
A funnel without follow-up is just a website. You’ll learn to build automation workflows that:
- Send welcome emails the moment someone opts in
- Nurture leads who aren’t ready to buy yet
- Track every lead through a visual sales pipeline
- Re-engage cold leads automatically
Who This Course Is For
- You’ve already set up your course in GHL (or plan to)
- You have (or are writing) a sales page
- You’re ready to move beyond “share a link and hope”
- You want automation that runs while you sleep
Prerequisites
Before starting this course, you should have:
- A GHL account with at least one course product — see Set Up Your Course in GHL
- Basic email marketing knowledge — see Email Marketing for Course Creators
- Sales page copy written (or in progress) — see Write Your Sales Page
Course Structure
This course is organized into five sections:
- Welcome — What you need before we start
- Funnel Basics — How funnels work and the GHL builder
- Building Core Funnels — Five funnels every course creator needs
- Automation Workflows — Workflows that follow up automatically
- Polish & Scale — Testing, tracking, and optimization
Welcome
Funnel Basics
The Anatomy of a Course Funnel
Understand the five stages every course funnel needs — and why each one exists.
The GHL Funnel Builder
A tour of GoHighLevel's funnel builder — how to create funnels, use templates, and design pages with the drag-and-drop editor.
Templates vs Building From Scratch
When to use GHL's funnel templates — and when to build your own pages from scratch.
Building Core Funnels
The Lead Magnet Funnel
Build the most important funnel for course creators — give something free, capture the email, nurture the relationship, sell the course.
Building a High-Converting Opt-In Page
How to build your opt-in page in GHL's page editor — form setup, tag management, mobile optimization, and A/B testing.
The Sales Page Funnel
Turn your long-form sales page into a complete funnel with checkout, order bumps, and confirmation.
The Webinar Funnel in GHL
Build a complete webinar funnel in GoHighLevel — registration, reminders, the presentation page, and automated follow-up.
The Course Launch Funnel
Build a complete course launch funnel in GHL — pre-launch waitlist, cart open with countdown, and cart close with urgency.
Automation Workflows
Automation Workflow Basics
Understand GHL's visual workflow builder — triggers, actions, conditions, and wait steps that power your funnels.
Building a Welcome Sequence
Create the automated email sequence that warms every new lead — from first opt-in to first pitch.
Long-Term Nurture & Re-engagement
Build automation workflows that keep selling to leads who aren't ready yet — and bring cold leads back to life.
Pipeline Management & Sales Tracking
Set up a visual sales pipeline in GHL to track every lead from first opt-in to enrollment — and forecast your revenue.
Related Courses
Set Up Your Course in GoHighLevel
A step-by-step walkthrough for building, pricing, and launching your course inside GoHighLevel — from account setup to your first student.
Build a Membership Community
Turn your course expertise into recurring revenue with a thriving membership community — from pricing and platform selection to retention strategies that keep members paying month after month.
Sell Your Course on Autopilot (Evergreen Funnels)
Build an automated sales system that sells your course 365 days a year. Per-person deadlines, evergreen email sequences, and the full evergreen architecture.
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