Build Funnels & Automations in GoHighLevel
Build lead magnet funnels, sales page funnels, webinar funnels, and launch funnels in GHL — then automate everything with visual workflows that run 24/7.
What You’ll Learn
Your course is built. Your sales page is written. Now you need a machine that turns strangers into students on autopilot.
That machine is a funnel connected to automation workflows — and GoHighLevel gives you both in one platform.
This course walks you through building five core funnels that every course creator needs, then automating the follow-up so nothing falls through the cracks.
Five Funnels You’ll Build
| Funnel | Purpose |
|---|---|
| Lead Magnet | Free resource → email capture → nurture → pitch |
| Opt-In Page | High-converting signup page with A/B testing |
| Sales Page | Long-form sales page with checkout and order bumps |
| Webinar | Registration → reminders → presentation → pitch |
| Launch | Pre-launch → cart open → countdown → cart close |
What Comes After the Funnel
A funnel without follow-up is just a website. You’ll learn to build automation workflows that:
- Send welcome emails the moment someone opts in
- Nurture leads who aren’t ready to buy yet
- Track every lead through a visual sales pipeline
- Re-engage cold leads automatically
Who This Course Is For
- You’ve already set up your course in GHL (or plan to)
- You have (or are writing) a sales page
- You’re ready to move beyond “share a link and hope”
- You want automation that runs while you sleep
Prerequisites
Before starting this course, you should have:
- A GHL account with at least one course product — see Set Up Your Course in GHL
- Basic email marketing knowledge — see Email Marketing for Course Creators
- Sales page copy written (or in progress) — see Write Your Sales Page
Course Structure
This course is organized into five sections:
- Welcome — What you need before we start
- Funnel Basics — How funnels work and the GHL builder
- Building Core Funnels — Five funnels every course creator needs
- Automation Workflows — Workflows that follow up automatically
- Polish & Scale — Testing, tracking, and optimization
Welcome
Funnel Basics
The Anatomy of a Course Funnel
Understand the five stages every course funnel needs — and why each one exists.
The GHL Funnel Builder
A tour of GoHighLevel's funnel builder — how to create funnels, use templates, and design pages with the drag-and-drop editor.
Templates vs Building From Scratch
When to use GHL's funnel templates — and when to build your own pages from scratch.
Building Core Funnels
The Lead Magnet Funnel
Build the most important funnel for course creators — give something free, capture the email, nurture the relationship, sell the course.
Building a High-Converting Opt-In Page
How to build your opt-in page in GHL's page editor — form setup, tag management, mobile optimization, and A/B testing.
The Sales Page Funnel
Turn your long-form sales page into a complete funnel with checkout, order bumps, and confirmation.
The Webinar Funnel in GHL
Build a complete webinar funnel in GoHighLevel — registration, reminders, the presentation page, and automated follow-up.
The Course Launch Funnel
Build a complete course launch funnel in GHL — pre-launch waitlist, cart open with countdown, and cart close with urgency.
Automation Workflows
Automation Workflow Basics
Understand GHL's visual workflow builder — triggers, actions, conditions, and wait steps that power your funnels.
Building a Welcome Sequence
Create the automated email sequence that warms every new lead — from first opt-in to first pitch.
Long-Term Nurture & Re-engagement
Build automation workflows that keep selling to leads who aren't ready yet — and bring cold leads back to life.
Pipeline Management & Sales Tracking
Set up a visual sales pipeline in GHL to track every lead from first opt-in to enrollment — and forecast your revenue.