The Webinar Funnel in GHL

Webinars convert at 10-25% of attendees — much higher than sales pages alone. In this lesson, you’ll build the funnel that registers people, reminds them, and follows up automatically.

For the full strategy behind webinar funnels (structure, presentation design, pitch technique), see Webinar Funnels That Sell. This lesson focuses on the GHL implementation.

The Webinar Funnel Flow

Registration Page → Confirmation Page → Reminder Sequence → Webinar Page → Pitch Page → Follow-Up Sequence

Step 1: Registration Page

Create a funnel step of type Landing Page for registration. This page needs:

• A compelling title — “Free Training: How to [Result] in [Timeframe]”
• Date and time — prominently displayed with timezone
• Benefit bullets — what they’ll learn (3-5 specific takeaways)
• Registration form — name + email (keep it minimal)
• Social proof — “Join 500+ course creators who’ve attended this training”

Registration Form Settings

In the form configuration:

• On submit: redirect to confirmation page
• Add tag: “webinar-registered”
• Trigger workflow: your webinar reminder sequence (we’ll build it later)

Step 2: Confirmation Page

After registration, redirect to a page that:

1. Confirms their spot — “You’re registered! Here are the details”
2. Adds to calendar — include “Add to Google Calendar” and “Add to Outlook” links
3. Sets expectations — “We’ll send you a reminder email 24 hours and 1 hour before”
4. Creates anticipation — “Here’s a sneak peek of what we’ll cover…”

Calendar Links

GHL doesn’t generate calendar files automatically for webinars (that’s for appointment booking). You can:

• Create a Google Calendar event and link to it
• Use a free tool to generate an .ics file and link to it
• Or simply display the date/time clearly and let them add it manually

Step 3: Reminder Sequence

Build an automation workflow triggered by the “webinar-registered” tag. The sequence:

Timing	Channel	Content
Immediately	Email	Confirmation + calendar link + teaser
24 hours before	Email	”Tomorrow: [webinar title]” — replay the benefits
2 hours before	Email	”Today’s the day — here’s your link”
30 minutes before	SMS	”Starting soon! [join link]“
15 minutes after start	Email	”We’ve started! Jump in now [link]”

The reminder sequence is critical. Registration-to-attendance rates typically run 30-45%. Good reminders push that toward 50%.

Step 4: The Webinar Page

This is where attendees join the live session or watch the replay.

For Live Webinars

Create a funnel step with an embedded video player. You can:

• Embed a Zoom webinar using the embed code
• Embed a StreamYard live stream
• Use GHL’s native video feature for pre-recorded “simulated live” webinars

The page should include:

• The video player (center stage)
• A chat or Q&A section below (use a GHL form or an embedded chat widget)
• A sticky CTA button that appears at the right moment in the presentation: “Special Offer — Enroll Now”

For Evergreen (On-Demand) Webinars

GHL has built-in evergreen webinar funnel templates. These pre-recorded webinars simulate a live experience:

• Registration → watch immediately (or scheduled time)
• Video autoplays when they arrive
• CTA appears at a specific timestamp in the video

For the full strategy on live vs. evergreen webinars, see Webinar Funnels That Sell.

Step 5: The Pitch Page

During or after the webinar, attendees click through to your sales page or a special offer page.

This is typically your sales page funnel (from the previous lesson) with a webinar-specific twist:

• Special pricing — a discount or bonus available only to webinar attendees
• Urgency — “This price expires in 48 hours”
• Bonus stack — additional bonuses they only get by attending the webinar

You can use the same checkout step from your sales page funnel, or create a separate offer with webinar-specific pricing.

Step 6: Post-Webinar Follow-Up Sequence

Build another workflow triggered by a tag like “webinar-attended”:

Timing	Channel	Content
1 hour after	Email	”Thanks for coming! Here’s the replay [link]“
24 hours after	Email	Replay + soft pitch — “Ready to go deeper?“
48 hours after	Email	Deadline urgency — “Offer expires tomorrow”
72 hours after	Email	Final call — “Last chance for the bonus”
1 week after	Email	Value content — stay in touch with non-buyers

For registrants who didn’t attend, trigger a separate workflow with the tag “webinar-no-show”:

Timing	Channel	Content
1 hour after	Email	”You missed it! Here’s the replay [link]“
24 hours after	Email	Replay + pitch — “The offer is still available”
48 hours after	Email	Deadline urgency
72 hours after	Email	Final call

GHL’s Built-In Webinar Features

GoHighLevel includes dedicated webinar funnel features:

• Webinar funnel templates — pre-built registration, confirmation, and replay pages
• Automated email/SMS reminders — built into the workflow system
• Evergreen webinar support — pre-recorded webinars with simulated live experience
• Registration analytics — track registrations, attendance, and conversion

These save you from stitching together separate tools like WebinarJam or Demio. Everything runs inside GHL.

With the webinar funnel built, let’s look at the most time-sensitive funnel: the course launch.