Checkout Pages and Payment

Your offer defines pricing. Your checkout page is where the transaction happens.

Building a Checkout Page

Funnel route: Go to Sites > Funnels, create a new funnel, and choose “Checkout Page” as your starting template. Pre-built layout with order form, payment fields, and confirmation elements.

Website route: Go to Sites > Websites, open your site, add a page, and drag the “Checkout” element onto it. Works when you want checkout on your main website.

Click the checkout element and select the offer you created. Pricing, billing terms, and product details populate automatically.

Payment Integration

Before anyone can pay, connect your processor. Navigate to Settings > Payments.

Click “Add Payment Provider.” Stripe is the standard for course creators — it handles subscriptions, payment plans, and has the best failure recovery tools. Authenticate with your Stripe account and return to GHL.

GHL also supports NMI, PayPal, Square, Authorize.net, and Adyen. Connect multiple if you want to offer PayPal as an alternative at checkout.

Before going live, toggle Stripe to test mode and use test card numbers (4242 4242 4242 4242) to run through a complete purchase without real money.

Order Bumps

An order bump is a secondary offer on the checkout page — a checkbox the buyer adds with one click. Create a separate offer for the bump product. Add an “Order Bump” element below the main checkout form.

Common bumps:

• Template pack ($29-47)
• Swipe files and scripts ($37)
• Bonus module ($49)
• Quick-start implementation guide ($27)

Order bumps convert at roughly 40-50% when priced between $29-49. That is significant revenue you would otherwise leave on the table.

Failed Payment Recovery

Subscriptions and payment plans will have failed charges. GHL includes automated dunning: retries on day 3, 7, and 14, plus update-card emails prompting customers to fix their payment method. Recovery rates of 15-20% are typical.

Post-Purchase

After payment, GHL redirects to a thank-you page, sends a confirmation email, applies tags, triggers automations, and grants course access — all configured in your offer and automation settings.