Video Sales Letters
Create a video sales page that converts. Learn the full VSL workflow: script structure, recording options, slide design, embedding, and testing.
Video Sales Letters (VSLs)
Your text sales page works. But what if a single video could do the selling for you — 24 hours a day, to every visitor, with perfect consistency?
A Video Sales Letter (VSL) is a long-form sales video embedded on a minimal web page. Instead of reading your pitch, visitors watch it. For certain courses — especially higher-priced ones — a VSL can dramatically outperform text.
This course covers the full VSL workflow: writing the script (which is where 80% of the work happens), choosing your recording format, designing supporting visuals, embedding the video on a page, and measuring results.
What You’ll Learn
- When a VSL outperforms a text sales page (and when it doesn’t)
- The complete VSL script structure — from hook to call to action
- How to write for spoken delivery (very different from writing for readers)
- Recording options: on-camera, slides + voiceover, AI avatar, or hybrid
- Slide design principles that support your message
- How to embed your VSL and drive action
- Analytics and A/B testing to improve conversions over time
Who This Is For
You’ve written your text sales page (or at least thought about it). You’re curious whether video could sell your course better — or you’ve tried a VSL and want to improve it.
Lesson list loads below.
Getting Started
What a VSL Is
The Script
The Complete VSL Script Structure
Learn the 10-section framework that structures effective video sales letters from hook to close.
Writing for Spoken Delivery (Not Reading)
Learn how to write scripts that sound natural when spoken aloud, not like essays being read.
The First 30 Seconds: Your Hook
Learn how to craft opening hooks that stop viewers from clicking away in the critical first seconds.
Proof Stacking for Video
Learn how to use video-specific proof elements to build credibility and overcome skepticism.
Production
Recording Options: Camera, Slides, AI, or Hybrid
Explore four recording formats for your VSL and learn which one fits your course and personality.
Slide Design That Sells
Learn how to design presentation slides that support your VSL message without distracting from it.
Why Audio Makes or Breaks Your VSL
Understand why audio quality is critical and learn how to record clean, professional sound for your VSL.
The Sales Page
Optimization
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