Welcome to Video Sales Letters

A video sales letter (VSL) is a long-form sales video that does the heavy lifting of persuading a visitor to buy your course. Instead of reading through a text page, your prospect watches you make the case for why your course is the right solution.

VSLs are one of the most powerful tools in a course creator’s toolkit. When done well, they combine the emotional impact of face-to-face conversation with the scalability of a web page that sells 24/7.

In this free course, you’ll learn:

• What a VSL is and when it outperforms a text sales page
• How to structure a VSL script that holds attention and drives action
• Production basics so you can record with confidence
• How to host your VSL on a simple page with a buy button (we recommend GoHighLevel for this)

A note on format: Some courses sell better with video, some with text, some with both. Write Your Sales Page covers the text approach in depth — this course focuses on the video approach. If you’re not sure which is right for your course, we’ll help you figure that out in the next few lessons.

Let’s get started.